“When the Government shut down the whole of hospitality that was probably 85pc of our business, which was a huge blow for us,” he says. They said it would be “hypocritical” to stock a brand owned by big beer. Beavertown notched up sales growth of almost 80pc to around £35m during its 2019/20 financial year and had aspirations to grow further this year. “Our export manager has been busy over the past six to nine months looking at different partners, whether it’s in Ireland, France, Italy, Germany or Russia.”. After several years touring the United Kingdom and Europe, the group made their North American debut in March 2009 at SXSW. Find out more, Beavertown notched up sales growth of almost 80pc during the 2019/20 financial year, Logan Plant stands in the new Beavertown brewery in Enfield – with the backing of partner Heineken, the site is now London’s biggest brewery, Beavertown Lupuloid IPA is one of the brewery's six core beers, Sir Philip Green's retail empire crashes into administration, Britain’s first electric forecourt charged and ready, Why economics should drive distribution of a vaccine, Spying scandal lingers over Credit Suisse as new incidents emerge, Pubs being 'singled out' while retailers enjoy festive bonanza, Chinese North Sea oil giant faces US blacklist. Plant expects the new brewery to create 150 jobs over the next three years and hopes to eventually open a visitor centre while providing space for local businesses such as markets and remote workers. News of Heineken’s investment in Beavertown in 2018 sparked uproar among indie beer fans and prompted around half the breweries scheduled to take part in Beavertown’s Extravaganza beer festival that year to pull out in protest at the deal. Now Beaverworld and the increased capacity will give us the opportunity to work with other partners around the world,” Plant says. The band performed at the Bergen Blues Festival in Norway and the 2004 Lollapalooza tour, before splitting up and Logan relocated to London. See the complete profile on LinkedIn and discover Logan’s connections and jobs at similar companies. The new facility in Enfield, a 129,000 sq ft unit spread over six acres of land, has been funded by Dutch beer giant Heineken, which spent £40m on a 49pc stake in Beavertown in 2018. “It would be Ibiza because we go there a lot as a family – not to party obviously,” he adds. “Most of our concentration over the first eight years has been focused on local. Plant estimates that sales of Beavertown’s beers in the off-trade surged as much as 150pc during that time. “I’ve been going there since I was about six months old and every year ever since so to be able to sit by the pool and crack open a fresh Neck Oil would be really nice.”. Beavertown’s contracts with supermarkets and convenience stores played a crucial role in seeing the business through lockdown as people were forced to swap the pub for the park. Whole Lotta Beer: Robert Plant’s son Logan brews up a storm with beer business. “The beer industry has changed massively over the past 10 years and it’s not often that an industry is turned inside out and changed so much; we want to spearhead that.”. Beavertown boss and son of Led Zepplin frontman, has big plans as the firm’s new brewery opens. They released four singles and one album.In October 2011, after a tour of the United States, Plant decided to try a career in boutique brewing of beer, and put his music career on hold. Q&A With Logan Plant. But his bigger ambition over the next few years is to get Beavertown sold in bars and supermarkets around the world. In June 2018, Heineken took a minority stake in the business to fund a new brewery and increase capacity.